I'm the Executive Director of the Dupont by the Castle BIA and Coordinator of the Upper Village BIA, leading two Toronto business improvement areas at the same time. I manage $150,000+ operating budgets, report to Boards of Management, and oversee staff, contractors and 20+ vendor contracts.
I've delivered projects end to end, including the Toronto Garlic Festival (15,000+ attendees, $800,000+ in estimated economic impact) and the It Takes a Village festival series, fully funded through a $50,000 grant. My work covers budgeting, procurement, permits and risk planning, and I work closely with City staff, Councillors and MPPs.
I bring a background in business management, programming and marketing to every project.
PROJECTS
Projects I've led from planning through delivery, including budgets, permits, teams, stakeholders and results.
Toronto Garlic Festival
Operations & Marketing Manager · 2024-2025
$650,000+ in direct local spending and $800,000+ in estimated total economic impact
Outdoor festival with 15,000+ attendees
100+ staff and volunteers, performers, stage managers, sound engineers and vendors
City permits, paid duty police, private security, Emergency Action Plan and Hostile Vehicle Mitigation plan
Stakeholders: City of Toronto, Dupont by the Castle BIA, vendors, sponsors
Reach: 600,000+ people through organic campaigns
It Takes a Village Festival Series
Project Lead · Upper Village BIA · 2026
A 9-week series, fully funded.
Funding
$50,000 grant plus sponsors; Green P parking lot provided free of charge
Team
About 15 vendors per day, performers, stage managers and sound engineers
Stakeholders
Board of Management, City of Toronto, City Councillors, the local MPP, member businesses
Challenge
Relocated the market mid-series and secured all documents and permits so the series could continue
Upper Village Mural
Project Manager · Upper Village BIA · 2026
Funding
$7,500 mural grant received
Scope
Implementation and artist creation through to final grant reporting
PROFESSIONAL EXPERIENCE
- Dupont By The Castle - Executive Director
- Upper Village BIA - Coordinator
- Critical Zero - Marketing, Social Media Manager, and Event Producer & Booker
- Sheridan Bruins - Social Media, Marketing, and Videography
- Toronto Garlic Festival - Social Media, and Marketing
- Frank Brother's Guitar Co. - Social Media, Marketing, and Sales
- Long & McQuade - Social Media & Sales
- Black Budget - Marketing, Social Media Manager, and Event Booker
VIDEO PRODUCTION & PHOTOGRAPHY
SEARCH ENGINE OPTIMIZATION
PROJECT MANAGEMENT